While there are many recordkeeping tools available, the MARS app was structured to fit the needs of today’s modern agricultural producer with a focus on the small and beginning farmers and ranchers. The inspiration for the MARS app came from AgriLogic Consulting who has a distinct understanding of many of the challenges that today’s agricultural producers face on a constant basis, with a significant one being the capability to capture and maintain quality financial records, which lead to better financial management and decision making in managing their exposure to risk.